Monday, October 11, 2010

The Dentist...

There are so many professions that are loved, feared, and hated all in the same breath. A dentist is probably at the top of the list of victims when it comes to the complexities of customer relations. A poor dentist is expected to create a friendly environment for children while proposing the idea of extracting and drilling into teeth. There are many parents who would probably be willing to travel to a San Jose dentist in hopes that the travel alone would tire out the child enough to make them behave just a little. Sadly, many children blame the dentist without the realization they are being paid by their own parents to complete the procedure. It is said that there is a fairly high suicide rate among the dental profession—can we blame them? The children that scream incessantly directly into the ear of the dentist when young, often grow into teenagers with similar dental anxiety.

I met a concerned mother who was asking what to do to help calm her almost 20 year old daughter in order to have a successful dentist appointment. The dentist himself, has probably seen that person bi-annually for years. Can you blame him if the patience factor gets a little thin? Yes, if you look closely, there is an increase in friendly dental offices who cater to children and advertise quality sedation techniques. It seems like a win-win situation for both the dentist and parents. Smart marketing.

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