I am very grateful to the online full service printing company that is in charge of billboard designs. There are some pretty cool advertisements that catch the eye. Some, it's because of location, it may be the only thing to look at. But others are spectacular displays of ingenuity. There was a billboard that had half a speed boat sticking out of it. It was made to look like the boat had crashed through the entire billboard. There was another for a rock climbing place that had a fake mannequin hanging from their sign. It was definitely a mannequin, but they left a little slack in the rope, so at first glance, especially if there was a little wind, it looked like it was a real person moving. There are others that have really clever sayings and are memorable, but there is a definite bonus to the added three dimensional effect which catches the eye.
The most technologically advanced I've seen are these billboards that appear flat, but then split into vertical triangle segments that spin independently of each other. Every ten to twenty seconds these vertical bars turn and the entire billboard advertisement changes. One billboard holds three different advertisements and then it has the added bonus of movement to draw peoples eyes. Business printing and advertising could definitely benefit from that. Those are some killer printing services. Whoever thought it up should be given some serious credit.
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